Today’s Marketing Monday is inspired by a comment US Agility Trainer & Competitor Daisy Peel put out on social media during the week. The essence of her comment was…. can someone be a coach and a competitor at the same time.
Daisy put this out there while she was watching the Sochi Winter Olympics. In most cases the coaches had never competed in the sport they were coaching and were definitely not coaching and competing at the same time. Yet in most dog sports, definitely agility, the coaches are regularly the top competitors.
So it’s Marketing Monday so let’s talk the business of blogging. Mum has been looking into a blogging e-course. The course is run by a successful blogger and part of mum’s decision making on whether to do the course was to go check out this person’s blog and check out their style, content and also if and what advertising or sponsorship they have (that is have they managed to commercialise their blog?). She also checked out their presence in other social media to see what sort of following they have. Tick. They seem to be successful. So yeah this person probably knows what they are talking about and hence it is probably a safe investment of time and money to read what this blogger has to say.
Mum, when she has to pull herself away from giving me pats, also runs a research and marketing business (High Definition Insights if you want to see what mum does to pay for my bones). Again in this situation she thinks her point of difference is having actual experience. A lot of researcher are, well great researchers, but with commercial clients it is important to be able to put the theory into practice. She thinks that having negotiated with the Factory Manager as to what machines can do and debated with the Finance Director over adequate margins to launch with, that it gives her a different perspective when analysing.
So when you are learning where do you go to for help? Is it the academic that has spent the time in the theories and may have deep levels of knowledge on a topic or is it the experienced practitioner who has learnt on the job (and there is obviously people who have a combo of both)?
And now for our dog blog this week. From what we have seen so far dog blogs, especially here in Australia, are in the camp of learn as we go. The blogging side of it is really just a chance to share stories, experiences and helpful hints. One of the helpful hints we really like is from a Vet who blogs when she has time. Creature Clinic is where Dr Joanna Paul shares her professional experiences. Most of us are still pretty new to blogging but whether a vet, a marketer or coming from some other background we are all learning this fun world of blogging.
Love to hear your thoughts on where you learn about blogging and good sources of ‘how to’ information.
Thanks for checking out Dog Blog & Marketing Monday